021 / THE LEARNING LAB
Ask questions that get past “great idea.”

INTERVIEW DATE / PARTICIPANT LABEL:

WHY THIS PERSON FITS THE CUSTOMER GROUP:

MOST RECENT INSTANCE OF THE PROBLEM:

WHAT THEY DID:

TIME / MONEY SPENT:

EXACT WORDS (with permission):

WHAT SUPPORTS MY ASSUMPTION:

WHAT CONTRADICTS IT:

MY INTERPRETATION:

NEXT QUESTION:

Educational worksheet. No legal, tax, financial, or investment advice.