021 / PITCH DECK OUTLINE

1. THE COMPANY
Say what you do, who you serve, and the change you help them make.
Evidence: A simple sentence a new reader can understand.
Your notes:


2. THE PROBLEM
Show a specific customer struggle, its consequence, and the current workaround.
Evidence: Customer evidence, with sources and context.
Your notes:


3. THE SOLUTION
Explain the experience and the result it aims to produce.
Evidence: A simple walkthrough, prototype, or clear example.
Your notes:


4. WHY NOW
Explain what makes the timing relevant.
Evidence: An observed market, technology, or customer change.
Your notes:


5. THE CUSTOMER & MARKET
Define your initial customer and a reasoned view of the opportunity.
Evidence: Transparent assumptions behind a bottom-up estimate.
Your notes:


6. BUSINESS MODEL
Explain who pays, what they pay for, and how you deliver.
Evidence: Current pricing, pilot terms, and known unit economics.
Your notes:


7. TRACTION & LEARNING
Show what has happened and what you learned.
Evidence: Dated metrics with denominators; separate paid, signed, and interested.
Your notes:


8. GO TO MARKET
Describe how you reach and convert the first customer segment.
Evidence: Channel experiments and an honest sales funnel.
Your notes:


9. COMPETITION & ADVANTAGE
Explain customer alternatives and why they might choose you.
Evidence: Specific differences that matter to the buyer.
Your notes:


10. TEAM & NEXT MILESTONES
Show relevant experience and the work ahead. Make your ask explicit.
Evidence: Verified team facts, milestones, and what support or capital would enable.
Your notes:

Educational guidance. Adapt to your stage and audience. No funding guarantee.