WHY 021 EXISTS

More ideas deserve
a fair first test.

Building a startup asks people to make unfamiliar decisions with incomplete information. We believe the process can be clearer, more practical, and easier to learn.

A NOTE FROM THE FOUNDERPG.

Pedro Gomes

Founder, 021

Built from a question
that kept coming back.

How can we give more founders the structure, feedback, and understanding they need to make better decisions?

021 draws on my experience with startups, venture capital, and mentoring. Across those settings, I have become interested in the gap between hearing useful advice and knowing how to act on it.

I’m building 021 to connect those two moments. The lesson should explain the reasoning. The task should make it practical. The next conversation should begin with what actually happened.

Our aim is to improve the quality of a founder’s decisions and give promising ventures a better chance. We will measure what helps, learn from what doesn’t, and be clear about what the evidence supports.

Pedro

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What we believe.

01

Understanding creates independence.

A founder should leave a lesson better able to reason through the next decision.

02

Evidence earns confidence.

Customer behavior, careful experiments, and honest reflection should shape the story.

03

Support should lead to action.

The most useful advice helps someone choose a concrete step and learn from taking it.

0 → 1

Help shape a better
way to begin.

We’re inviting founders and program operators to test 021 with us.

Start a conversation