Learn the work
of building a startup.
The why, the how, and something to try. Practical lessons for the decisions in front of you.
01
Problem discovery · 6 min
02Find a problem worth your time.
Start with a person, a recent struggle, and the way they deal with it today.
Customer discovery · 8 min
03Ask questions that get past “great idea.”
Learn from what people have done, spent, and tried. Then decide what to test next.
Offer validation · 7 min
04Make an offer someone can respond to.
Turn a promising problem into a clear promise, a price, and a small test.
First customers · 7 min
05Find your first customers on purpose.
Choose a channel, make a specific invitation, and learn from each response.
Decisions & progress · 6 min
Know what your evidence actually says.
Separate a useful signal from a strong conclusion, and choose the next experiment.
FROM LEARNING TO PRACTICEBring a real idea
Bring a real idea
to the lesson.
These lessons are available now. The guided founder path will connect your learning to your own venture, with Winston and a record of your progress.
Explore the founder path0 → 1Your next lesson
Your next lesson
could start with a customer.
Take one worksheet, run one experiment, and see what you learn.
Start with customer interviews