FREQUENTLY ASKED QUESTIONS

A few things
worth knowing.

Clear answers for founders and the programs that support them.

For founders

How does the three-day free trial work?

Join the founder waiting list for an invitation when the trial is ready. We plan to open access in small batches, with no credit card required. Your three days begin when you activate access; joining the waiting list does not start the clock. We will confirm features, usage limits, and what happens after the trial in your invitation.

Can I join before I have an idea?

Yes. Tell us what you are exploring in your application. The first guided sprint is designed for founders who have a starting idea and can speak with potential customers. The free Learning Lab can help you choose a problem to investigate.

Is the platform available today?

021 is in early access. The sample lessons and worksheets are available now. We are collecting applications for founder access and guided pilots; availability, dates, and scope are confirmed before enrollment. The product previews show the intended experience.

Do I need to know how to code?

No. The early work is about choosing a customer, understanding a problem, testing an offer, and learning how to sell. A prototype can be simple, manual, or built with tools you already use.

I built a prototype with AI. Is this for me?

Yes. Vibe coding can get you to a working prototype. The next questions are who needs it, how they solve the problem today, and whether they will pay. Start with the customer interviews and first-customers lessons, then apply for guidance on your next experiment.

Is there a person involved?

The proposed guided sprint includes a weekly group clinic. The founder membership is designed around the self-serve journey and Winston. Individual consulting is not included unless separately agreed.

Do you take equity or guarantee funding?

The offers on this site are fee-based and do not include an equity requirement. We do not guarantee revenue, product-market fit, investment, or admission to another program.

What happens when I apply?

We review your stage, goal, and offer preference. If there is a fit, we contact you about availability and next steps. Applying does not charge you or create a subscription.

For programs

Can we use our own curriculum?

That is the starting point for a program pilot. We agree on one pathway, your milestones, and the materials you have permission to use. More extensive curriculum work is scoped separately.

Do we need to replace our current tools?

The initial pilot can run alongside your application system, calendar, and community. We agree on imports, exports, and reporting needs during scoping. Custom integrations are not included in the standard pilot.

What is included in the $3,000 pilot?

The proposed eight-week pilot covers up to 25 ventures, one configured pathway, onboarding, weekly director summaries, and a closing review. Your team provides its mentors. Dates, service limits, and delivery details are agreed in writing before payment.

What can directors and mentors see?

The pilot agreement defines the shared work, progress information, and mentor access. Founder evidence and program materials should be accessible only to authorized participants. We will confirm the exact permissions with you before onboarding.

Can we put our brand on it?

A program name and logo are part of the proposed pilot setup. A custom domain, extensive visual customization, SSO, and bespoke integrations are separately scoped.

How do we decide whether to renew?

Choose success criteria before launch: active participation, meaningful evidence submitted, mentor preparation, and staff time spent. The closing review compares the results with that baseline and informs an annual license decision.

0 → 1

Still have a question?

Tell us what you need to know.

Contact 021