A clear next action
A focused task matched to the question you need to answer, with an example and a worksheet to get started.
021 FOR FOUNDERSGive your idea
Give your idea
a fighting chance.
Your first startup starts with a question. Whether you’re exploring ideas, testing an offer, or turning an AI-built prototype into something people pay for, learn the why and how of your next step.
Join for an invitation to the upcoming three-day free trial.
YOUR JOURNEY / 0 → 1
01
Find the problem
Who needs this, and why?
02
Test the offer
Will anyone take the next step?
03
Find customers
Can you turn interest into revenue?
04
Build your case
What does the evidence say?
Learn it. Try it.
Bring back what happened.
The same practical loop at every stage, with space to revise your thinking.
Winston, in context
An advisor designed to use your venture’s history and relevant startup knowledge to help you think through the next move.
Work you can build on
Keep interviews, experiments, decisions, pitch materials, and progress connected to your venture.
THE FOUNDING SPRINTFour weeks.
Four weeks.
A better-informed decision.
For founders with a starting idea and people they can reach. Work toward a tested problem and a clear offer, with a weekly group clinic.
Choose your customer
Define the problem and recruit your first discovery conversations.
Follow the evidence
Run interviews, compare patterns, and revise what you believe.
Put an offer out there
Write a specific offer, choose a price, and ask for a meaningful commitment.
Choose what comes next
Review the response and decide what to build, change, or test again.
$299Founding sprint · Four weeks · Dates confirmed before enrollment
Apply for the sprintBuild the materials.
Understand the decisions.
Pitch with clarity
Learn the structure of a useful pitch deck and request a human review of the story, evidence, and next ask.
Prepare for diligence
Use the investor-readiness checklist to organize what exists, flag what is missing, and plan controlled sharing.
Talk it through
Request office hours with 021’s founder for a specific question or a decision you are working through.
Questions before you start.
How does the three-day free trial work?
Join the founder waiting list for an invitation when the trial is ready. We plan to open access in small batches, with no credit card required. Your three days begin when you activate access; joining the waiting list does not start the clock. We will confirm features, usage limits, and what happens after the trial in your invitation.
Can I join before I have an idea?
Yes. Tell us what you are exploring in your application. The first guided sprint is designed for founders who have a starting idea and can speak with potential customers. The free Learning Lab can help you choose a problem to investigate.
Is the platform available today?
021 is in early access. The sample lessons and worksheets are available now. We are collecting applications for founder access and guided pilots; availability, dates, and scope are confirmed before enrollment. The product previews show the intended experience.
Do I need to know how to code?
No. The early work is about choosing a customer, understanding a problem, testing an offer, and learning how to sell. A prototype can be simple, manual, or built with tools you already use.
I built a prototype with AI. Is this for me?
Yes. Vibe coding can get you to a working prototype. The next questions are who needs it, how they solve the problem today, and whether they will pay. Start with the customer interviews and first-customers lessons, then apply for guidance on your next experiment.
Is there a person involved?
The proposed guided sprint includes a weekly group clinic. The founder membership is designed around the self-serve journey and Winston. Individual consulting is not included unless separately agreed.
Do you take equity or guarantee funding?
The offers on this site are fee-based and do not include an equity requirement. We do not guarantee revenue, product-market fit, investment, or admission to another program.
What happens when I apply?
We review your stage, goal, and offer preference. If there is a fit, we contact you about availability and next steps. Applying does not charge you or create a subscription.
0 → 1Start with the question
Start with the question
you can’t stop thinking about.
Tell us what you’re building and where you’re stuck.
Apply for early access